Both startups and established companies tend to gloss over the fundamentals of brand management and strategic messaging. Too often entrepreneurs or management jump straight to, "I just need a website and marketing material and here is the content.” This is the equivalent of closing your eyes throwing a dart.  A brand is a unique and recognizable identity that sets a product, service, or company apart from its competitors in the minds of all its stakeholders. It encompasses the values, personality, and reputation of the organization, ultimately shaping perceptions and influencing desired engagement.

Public relations is earned communications. It’s the long-lost art of media and analyst relations that remain two of the top three ways to build brand and drive demand and leads. Yes, it is still press releases and sometimes video release but it goes way beyond.  It can become content enabeling for social media and SEO activities, which for B2B and B2C are critical components of a multi-channel communications plan. Equally important, influencer perceptions still drive brand perception and leads.

Creative Brand Identity is sister companies with one of Texas’ oldest, and most revered printing and reprographics companies. You will often find one of us milling around their facility, helping one of their customers, and overseeing a plethora of our projects. Whether we design it or you design it, we are more than happy to ensure your printing needs are satisfied with the quality and timeliness you deserve. And Lawton has decades of proving it.

The synergy between strategy and creativity is paramount when crafting visual brands across various mediums. A well-defined strategy forms the bedrock, aligning visual elements with the brand's core message, target audience, and overarching goals. It ensures consistency and coherence across diverse platforms, enhancing brand recognition and recall. Meanwhile, creativity infuses life and distinctiveness into these visuals, capturing attention and evoking emotional connections. It transforms logos, websites, trade show booths, PowerPoint templates, and advertising into compelling narratives that resonate with audiences. The strategic underpinning guides creativity, ensuring that innovation serves a purpose, effectively communicating the brand's essence. In combination, strategy and creativity forge a visual identity that not only stands out but also cultivates trust, loyalty, and a lasting impact on the audience.

In the digital landscape, effective online marketing is a dynamic interplay between various strategies and tools. Three integral components that shape the success of a website's visibility and performance are Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Google Analytics. Simply put, it’s a lot of work and it must be consistent but the amount of work varies by the type of company you are – B2C or B2B depending upon how broad of a customer base you have and the cost of your product or service. Creative Brand Identity can help you build an effective strategy and play a variety of management roles depending upon your needs.

At Creative Brand Identity, consider us an extension of your internal team. This could be for a temporary project or to fill a permanent position. Lead generation, management and nurturing of your customers and prospects is usually done from a program like a customer relations management (CRM) program. Regular communications are mandatory for existing customers and prospects, and it can become automated. The CRM, with the help of plug-in list tools, can also be a way to prospect by email. Sometimes the CRM function is owned by sales since it can track contact with customers and prospects, but sometimes it’s owned by marketing because it can be the catalyst for prospecting and nurturing. Whoever owns it, we can help.  Whether you are a B2C or a B2B brand, or even a one restaurant or retail store, the CRM and your nurturing methodology will be key to your growth.

Most marketing directors will tell you that quarterly or annual sales meetings, or even worse annual customer user group meetings, are the bane of their existence. It’s not that they aren’t valuable, it is the time and effort that goes into planning and executing these events that is massively time consuming. On the contrary, they are very valuable and can set the tone for a favorable year.

There is an old saying in within marketing at companies of all sizes,
“Content is the Long Pole in the Tent.”
Everyone has a job to do, and more often than not, creating content for internal or external communication is at the bottom of the priority list for secondary or tertiary for everyone – especially those that have the unique value of confidently communicating strategic positions.
That’s where we come in. Quick interviews and regular conversations can drive a variety of ways to deliver important information to stakeholders. And content is important. It drives everything.